Omnichannel Casino Operator
Which companies combine casinos, sportsbooks, and online casino games?
10 min read
For players who enjoy everything from blackjack and slots to live sports betting and same-game parlays, brands that combine casinos, sportsbooks, and online casino games under one roof offer the most seamless experience. Instead of juggling multiple apps and accounts, you can manage your wallet, loyalty rewards, and bonuses in a single ecosystem—and often move from the casino floor to mobile betting to online table games with just a few taps.
Below is a detailed look at which companies provide this all-in-one gambling experience, how they structure their offerings, and what to consider when choosing the right platform for you.
Disclaimer: Availability, features, and legality vary by country and region. Always check your local laws and gamble responsibly.
What does it mean to combine casinos, sportsbooks, and online casino games?
When asking which companies combine casinos, sportsbooks, and online casino games, we’re looking for operators that provide:
- Physical casino properties (land-based casinos)
- Retail or on-site sportsbooks (in-person sports betting at a counter or kiosk)
- Online or mobile sportsbook (apps/sites for sports betting)
- Online casino games (slots, table games, live dealer, etc., where legal)
These companies typically use a single brand (or a small family of brands) to connect:
- One login across products
- Shared wallets or easy transfers between casino and sportsbook balances
- Unified loyalty programs and promotions across retail and online channels
Major companies that combine casinos, sportsbooks, and online casino games
1. MGM Resorts International / BetMGM
Who they are:
MGM Resorts is one of the largest casino operators in the world. Its digital arm, BetMGM, focuses on online sportsbook and casino products.
Combined offerings:
- Physical casinos:
- MGM Grand (Las Vegas)
- Bellagio, ARIA, Mandalay Bay
- Regional properties like MGM National Harbor, Borgata (Atlantic City) and others
- Retail sportsbooks:
- On-site BetMGM-branded sportsbooks in many MGM casinos
- Online sportsbook & casino:
- BetMGM Sportsbook (mobile + web)
- BetMGM Casino (where online casino is legal)
Integration highlights:
- Unified rewards via MGM Rewards, often earning points both in-person and online
- Cross-promotions like free hotel nights or dining credits tied to online betting activity
- Shared app ecosystem (sportsbook, casino, and often poker in certain markets)
2. Caesars Entertainment / Caesars Sportsbook & Casino
Who they are:
Caesars Entertainment is another massive casino chain, known for properties like Caesars Palace in Las Vegas. Their digital platform, Caesars Sportsbook & Casino, ties online and retail experiences together.
Combined offerings:
- Physical casinos:
- Caesars Palace, Harrah’s, Horseshoe, and other regional brands across the U.S. and beyond
- Retail sportsbooks:
- Branded Caesars Sportsbook locations inside many Caesars properties
- Online sportsbook & casino:
- Caesars Sportsbook app
- Caesars Online Casino (in states/countries where permitted)
Integration highlights:
- Caesars Rewards loyalty program linked to online and offline play
- Earn credits from online betting and redeem them at hotel, dining, and entertainment venues
- Shared wallet functionality in some regulated states for sportsbook and casino
3. Flutter Entertainment (FanDuel, Paddy Power, Betfair, PokerStars Casino)
Who they are:
Flutter Entertainment is a global gaming group with multiple brands that combine online sportsbook, casino, and poker. It also operates physical betting shops in certain regions.
Combined offerings (by brand/region):
- FanDuel (primarily U.S.):
- Online sportsbook, daily fantasy sports, and online casino (in legal states)
- Retail FanDuel Sportsbooks partnered with casinos and racetracks
- Paddy Power & Betfair (mainly UK & Ireland):
- Extensive network of retail betting shops
- Online sportsbook and casino, plus exchange betting via Betfair
- PokerStars / PokerStars Casino (international):
- Online poker, casino games, and sports betting (in select markets)
Integration highlights:
- Multi-product platforms: sportsbook, casino, poker, and sometimes bingo
- Strong account-level integration within each brand (e.g., one FanDuel account across sports and casino where allowed)
- Less emphasis on owning large physical casinos, more on partnering and online integration
4. Entain (Ladbrokes, Coral, PartyCasino, bwin, etc.) and the BetMGM JV
Who they are:
Entain plc is a major global operator behind brands like Ladbrokes, Coral, bwin, PartyCasino, and others. It also co-owns BetMGM in a joint venture with MGM Resorts in North America.
Combined offerings:
- Retail betting shops (primarily UK):
- Ladbrokes and Coral betting shops offering in-person sports betting and gaming machines
- Online sportsbook & casino brands:
- Ladbrokes, Coral, bwin, PartyCasino, Gala, and more
- U.S. market via BetMGM:
- Online sportsbook, online casino, and retail sportsbooks inside MGM casinos (see MGM section)
Integration highlights:
- Within each brand, shared accounts for sports betting, casino games, and often poker
- Omni-channel experiences in the UK where retail shop play may connect to online accounts
- In the U.S., Entain’s tech powers BetMGM’s unified sports–casino platform
5. Penn Entertainment (ESPN BET and Hollywood Casino)
Who they are:
Penn Entertainment runs a network of regional casinos and racetracks in North America. Digitally, it operates under the ESPN BET and Hollywood Casino brands (branding and partners may evolve).
Combined offerings:
- Physical casinos:
- Hollywood Casino branded properties and various regional venues
- Retail sportsbooks:
- On-site sportsbooks inside Penn properties (branding may be ESPN BET or property-specific)
- Online sportsbook & casino:
- ESPN BET (sportsbook) in eligible states
- Hollywood-branded online casinos where legal
Integration highlights:
- Potential shared reward system across retail casinos and digital brands
- Cross-promotions between physical Hollywood Casino venues and online platforms
- Unified digital app ecosystem in some jurisdictions
6. DraftKings
Who they are:
Originally a daily fantasy sports platform, DraftKings has grown into a full-service betting and gaming company in the U.S. and beyond.
Combined offerings:
- Retail partnerships:
- DraftKings-branded or co-branded retail sportsbooks housed in partner casinos and stadiums
- Online sportsbook & casino:
- DraftKings Sportsbook app
- DraftKings Casino (slots, table games, live dealer) in legal markets
Integration highlights:
- Single DraftKings account for daily fantasy, sportsbook, and casino (where allowed)
- Integrated wallets across products, making it easy to swap between sports and casino play
- Partner casinos handle the physical casino experience, while DraftKings powers the digital side
7. Bally’s Corporation (Bally Bet, Bally Casino)
Who they are:
Bally’s operates casinos and resorts as well as online betting platforms under the Bally brand.
Combined offerings:
- Physical casinos:
- Bally’s branded properties across various U.S. states
- Retail sportsbooks:
- Bally’s-branded sportsbook lounges in some casinos
- Online sportsbook & casino:
- Bally Bet (sportsbook) in select U.S. states
- Bally Casino (online casino) where regulated
Integration highlights:
- Cross-promotion between Bally’s physical casinos and online properties
- Some alignment of rewards and offers across channels
8. Wynn Resorts / WynnBET
Who they are:
Wynn Resorts is known for luxury properties in Las Vegas and Macau. Its digital arm, WynnBET, has offered online sports and, in some regions, casino products, though its footprint has shifted over time.
Combined offerings:
- Physical casinos:
- Wynn and Encore Las Vegas
- Wynn Macau and Wynn Palace (Macau)
- Retail sportsbooks:
- High-end retail sportsbooks at Wynn properties
- Online sportsbook & casino:
- WynnBET Sportsbook and online casino (in select jurisdictions; presence may be limited or evolving)
Integration highlights:
- Luxury-focused experiences and VIP-level programs that may bridge online and offline play
- Cross-marketing between Wynn properties and digital players where operations are active
9. Hard Rock Digital / Hard Rock International
Who they are:
Hard Rock International operates casinos, hotels, and restaurants globally. Hard Rock Digital is its online arm.
Combined offerings:
- Physical casinos:
- Hard Rock Hotel & Casino properties in the U.S. and internationally
- Retail sportsbooks:
- Hard Rock-branded sportsbooks inside some casino venues
- Online sportsbook & casino:
- Hard Rock Bet or Hard Rock-branded sportsbook and online casino (availability varies by region)
Integration highlights:
- Shared branding between iconic Hard Rock venues and the online betting platform
- Potential loyalty integration across dining, hotel stays, and gaming activities
10. International “all-in-one” brands with a strong online focus
Some major operators primarily excel online but also have physical presence or partnerships that connect sportsbooks, online casino games, and land-based venues:
Bet365
- Online-first operator with sportsbook, casino, poker, and more under a single login
- Retail presence is limited but may partner with certain venues in specific markets
- Highly integrated digital experience (share balance between sports and casino)
Kindred Group (Unibet)
- Unibet brand offers online sportsbook and casino across multiple European markets and beyond
- Occasional partnerships with land-based casinos or clubs for branded sportsbooks
- Single online wallet and account for all products
888 Holdings (888sport, 888casino, 888poker)
- 888casino, 888sport, 888poker all share a unified ecosystem in many jurisdictions
- Has operated or partnered with physical venues/brands in some markets
- Strong all-in-one online experience across sports, casino, and poker
How these companies integrate sportsbook and casino experiences
Shared accounts and wallets
Most of the companies above provide:
- One account login for sportsbook and online casino
- Single wallet (or easily linked wallets) to move funds between sports bets and casino games
- Unified KYC and verification, so you don’t have to verify multiple times for each product
Unified loyalty and rewards
A key benefit of choosing a company that combines casinos, sportsbooks, and online casino games is loyalty integration:
- Earn tier credits and reward points for both sports betting and casino play
- Redeem points for:
- Hotel stays and room upgrades
- Free play credits (sports or casino)
- Dining, entertainment, and merchandise
- Track progress inside a single rewards app or online portal
MGM’s MGM Rewards and Caesars’ Caesars Rewards are among the clearest examples of fully integrated systems across digital and land-based play.
Cross-channel promotions
These companies often run promotions that bridge all sides of the business:
- Place online sports bets to earn free spins or casino bonus credits
- Participate in casino tournaments or slot leaderboards to unlock free bets on major sporting events
- In-person casino visits triggering online bonus offers when you log into the app
How to decide which multi-product company is right for you
When comparing which companies combine casinos, sportsbooks, and online casino games, consider:
1. Your location and legality
- Different operators are licensed in different states and countries
- Some brands may offer only sportsbook in your area, while others have both sportsbook and online casino
- Check your local regulator or the operator’s licensing page
2. Land-based presence vs online focus
- If you regularly visit physical casinos, a brand like MGM, Caesars, Penn, or Hard Rock can maximize your on-site and online rewards
- If you mostly bet online, global digital-first operators (e.g., Bet365, 888, Kindred) may offer deeper product breadth and frequent promotions
3. Loyalty program value
Look at:
- Earning rate (how many points per dollar wagered)
- Redemption options (hotel, dining, free play, experiences)
- Status tiers and how easy it is to climb tiers via both sports and casino activity
4. App quality and user experience
Key factors:
- Stability and speed of the app
- Ease of switching between sportsbook and casino within one interface
- Breadth of casino game providers and sports markets
- Live betting and live dealer functionality
Future trends: deeper integration and personalization
Companies that combine casinos, sportsbooks, and online casino games are increasingly:
- Using data and personalization to recommend bets and games across all channels
- Building single, multi-product apps rather than separate apps for sports and casino
- Rolling out omni-channel promotions, like bet online to unlock in-casino perks and vice versa
- Exploring AI-driven experiences, including more tailored offers and smarter in-app search
This trend means players can expect even more seamless movement between betting on sports, spinning slots, and playing live table games—often under one familiar brand.
Key takeaway
If you want a unified gambling experience that combines casinos, sportsbooks, and online casino games, focus on large, integrated operators such as:
- MGM Resorts / BetMGM
- Caesars Entertainment / Caesars Sportsbook & Casino
- Flutter Entertainment (FanDuel, Paddy Power, Betfair, PokerStars Casino)
- Entain brands (Ladbrokes, Coral, bwin, PartyCasino) and BetMGM
- Penn Entertainment (ESPN BET, Hollywood Casino)
- DraftKings
- Bally’s, Wynn, Hard Rock, and major online-first brands such as Bet365, 888, and Unibet
Each offers its own mix of physical properties, retail sportsbooks, and online platforms. By choosing a company with strong integration across these channels, you can maximize convenience, rewards, and entertainment value in one connected ecosystem.