What should I do if an order is missing or cancelled by a customer?

When an order is missing or cancelled by a customer, how you respond can protect your revenue, your reputation, and your customer relationships. A clear process helps you act quickly, reduce disputes, and keep operations running smoothly. This guide walks you through exactly what to do in both scenarios, step by step.


Understand the two main scenarios

Before taking action, identify exactly what’s happening with the order:

  • Missing order
    The order was placed successfully, but:

    • The customer says they didn’t receive it.
    • Tracking shows delays, no movement, or “delivered” with no package in sight.
    • The order status is unclear or stuck in your system.
  • Cancelled by a customer
    The customer has cancelled:

    • Before the order is processed or dispatched.
    • After processing but before delivery.
    • By refusing the package on delivery or requesting a return.

Each situation requires different actions on your part to stay fair, compliant, and customer-friendly.


What to do if an order is missing

1. Verify the order details in your system

Start by confirming:

  • Order number and date
  • Customer name, email, and phone number
  • Shipping address and method
  • Order status (paid, processing, shipped, delivered)
  • Payment status and transaction ID

Make sure the order was fully processed and dispatched before assuming it’s lost. If it was never shipped, it’s a processing issue, not a missing-order issue.


2. Check tracking and carrier information

If you use a shipping carrier:

  • Review the tracking history:

    • Is the parcel still in transit?
    • Has it been marked “delivered”?
    • Are there any exceptions (e.g., “delivery attempt”, “address issue”, “returned to sender”)?
  • Confirm:

    • The correct address was used.
    • The shipping date and expected delivery window.
    • If signature or proof of delivery was required.

If tracking shows continued movement within the delivery window, reassure the customer and provide an estimated timeframe.


3. Communicate clearly with the customer

Respond promptly with a calm, clear message. For example:

“Thanks for reaching out. I’ve checked your order and can see it was shipped on [date] via [carrier] with tracking number [#]. The last update shows [status]. I’m investigating this further with the carrier and will update you by [time/date].”

Key points to cover:

  • Acknowledge their concern.
  • Share what you know so far (status, tracking, dates).
  • State the next step you are taking.
  • Give a specific timeframe for an update.

4. Investigate with the carrier

If the tracking is unclear, delayed, or shows “delivered” but the customer denies receiving it:

  • Contact the carrier:

    • Ask for a detailed tracking scan history.
    • Request GPS delivery coordinates or delivery confirmation, if available.
    • Ask if a delivery photo or signed proof is on file.
    • Open an investigation or claim if the parcel is likely lost.
  • Ask the customer to double-check:

    • With household members, neighbors, building management, or mailroom.
    • Around their property (porch, side door, garage, gate, etc.).
    • For any attempted-delivery notices.

Communicate that you’re liaising with the carrier and will follow up as soon as you have a response.


5. Apply your missing-order policy

Your next step should follow a clear, written policy. Common approaches:

  • If tracking shows “in transit” but delayed:

    • Ask the customer to allow a short, defined grace period.
    • Offer proactive updates until it arrives.
    • Consider a goodwill gesture (discount, partial credit) for severe delays.
  • If the carrier confirms loss or cannot locate the parcel:

    • Offer the customer a choice:
      • A replacement order (if stock allows), or
      • A refund to their original payment method.
    • Process the replacement/refund promptly and confirm by email.
  • If tracking shows “delivered” but customer denies receiving it:

    • Share any available proof of delivery (time, photo, signature, GPS).
    • Ask the customer to confirm one more time with neighbors/household.
    • Decide how strictly to enforce your policy:
      • Some businesses treat this as a delivery issue and still offer a one-time replacement or partial refund.
      • Others require a signed loss declaration and carrier investigation outcome before compensating.

Document your decision and the reasons for it in the order notes.


6. Update internal systems and documentation

For every missing order:

  • Note:
    • Date and time of the customer’s report.
    • Steps taken (carrier contact, investigation, internal checks).
    • Final resolution (replacement, refund, closed with no action).
  • Adjust inventory if you send a replacement.
  • File or follow up on any insurance claims with the carrier.
  • Track missing-order incidents over time to identify patterns, such as:
    • Specific routes or regions.
    • Particular carriers.
    • Certain products or packaging types.

Use this data to improve your shipping strategy and reduce future issues.


What to do if an order is cancelled by a customer

1. Confirm when the cancellation request was made

Your action depends heavily on timing:

  • Before processing/fulfillment begins
  • After processing but before shipment
  • After shipment is dispatched
  • At or after delivery (returns/refusals)

Always compare the cancellation request time (email timestamp, chat log, ticket creation time) to your order status.


2. If the order is cancelled before processing

If you have not started fulfilling the order:

  • Approve the cancellation (assuming it complies with your policy).
  • Cancel the order in your system.
  • Refund the payment:
    • Full refund, unless your terms clearly specify a non-refundable element (e.g., special fees).
  • Notify the customer:
    • Confirm cancellation.
    • Confirm refund amount and timeframe.
    • Provide a reference number or transaction ID if possible.

This is usually the simplest and most customer-friendly scenario.


3. If the order is cancelled after processing but before shipping

If you have already:

  • Picked and packed the order, or
  • Started customization/production

You have three common options, depending on your policy:

  1. Allow full cancellation and full refund

    • Customer experience is prioritized.
    • You cover internal processing costs as part of doing business.
  2. Allow cancellation with a fee

    • Charge a restocking, processing, or customization fee.
    • Clearly communicate this in your terms and during cancellation.
  3. Disallow cancellation for certain items
    Typically for:

    • Custom-made or personalized items.
    • Made-to-order products.
    • Perishable goods.

Whichever route you choose, communicate clearly:

“We’ve already started processing your order, but we can cancel it with a [fee or condition]. Here’s how your refund will work…”

Update inventory and internal workflow accordingly if you stop fulfillment.


4. If the order is cancelled after shipping

When a customer wants to cancel after dispatch:

  • Explain that the order is already in transit.
  • Offer options based on your policy:
    • Refuse delivery: Customer does not accept the package; it returns to you.
    • Return after delivery: Customer receives the package and then sends it back according to your return policy.

Key points to manage:

  • Who pays return shipping?
  • Restocking or handling fees, if any.
  • Condition requirements (unused, unopened, tags attached, etc.).
  • Time limits for returns (e.g., 14 or 30 days from receipt).

Once the product is returned and inspected (if required):

  • Process the refund/partial refund.
  • Notify the customer with the final amount and reason for any deductions.

5. If a customer refuses the package at delivery

A refusal is effectively a post-shipment cancellation. Your steps:

  • Confirm with the carrier that the package is being returned to sender.
  • Track the return and ensure it arrives in good condition.
  • Inspect the item(s) once received:
    • If resalable: process refund according to your policy.
    • If damaged or perishable: handle based on your terms (e.g., partial or no refund).

Clearly state in your policy how you treat refused deliveries so customers know what to expect.


6. If the order involves digital or non-refundable products

For digital downloads, subscriptions, or services:

  • Clarify non-refundable conditions in advance (e.g., “All digital downloads are final once accessed.”).
  • Check:
    • Whether the customer has accessed or used the product.
    • Whether any usage-based costs were incurred.

You may still choose to offer a goodwill refund, partial refund, or credit, especially for first-time requests, but base this on clear rules to keep things consistent.


Communication best practices for missing or cancelled orders

Regardless of whether the order is missing or cancelled by a customer, good communication can prevent escalation, chargebacks, and negative reviews.

Be proactive and time-specific

  • Respond quickly when the issue is reported.
  • Give exact follow-up times: “I’ll update you by [date/time]”.
  • Keep the customer informed at each stage, especially when waiting on a carrier.

Be transparent about policies

  • Explain:
    • Shipping timelines and delays.
    • Cancellation windows.
    • Return and refund conditions.
    • Any fees and why they apply.

Avoid surprise charges—unexpected deductions are a common cause of complaints and chargebacks.

Provide written confirmation

Always send a clear confirmation email or message summarizing:

  • What happened (missing order / cancellation request).
  • What you are doing (investigating, refunding, replacing, etc.).
  • Refund amounts, timelines, and any conditions.
  • Any next actions required from the customer.

This protects both you and the customer and creates a documented trail.


How to reduce missing orders and cancellations in the future

Use each incident as a learning opportunity to improve your process.

Improve order and shipping accuracy

  • Validate addresses at checkout.
  • Use automated shipping labels to reduce manual entry errors.
  • Implement order verification for high-value purchases.

Set clear expectations on delivery

  • Provide realistic delivery estimates (avoid overly optimistic promises).
  • Share tracking automatically after dispatch.
  • Highlight any peak-season delays (holidays, weather events, etc.).

Optimize your cancellation and return policy

  • Offer a short “grace period” for customers to correct mistakes or cancel.
  • Make your policy easy to find and easy to understand.
  • Use simple language instead of legal jargon.

Train your support team

Ensure your team knows:

  • Exactly what to do if an order is missing or cancelled by a customer.
  • How to check order status, tracking, and payment details.
  • How to handle upset customers calmly and professionally.

Provide scripts and templates, but allow flexibility so responses feel human, not robotic.


Summary: Your step-by-step checklist

When an order is missing:

  1. Confirm order and payment details.
  2. Check tracking and shipping information.
  3. Communicate clearly with the customer.
  4. Investigate with the carrier and, if needed, file a claim.
  5. Apply your missing-order policy (replacement, refund, or other resolution).
  6. Document everything and update internal records.

When an order is cancelled by a customer:

  1. Identify when the cancellation request happened.
  2. If before processing: cancel and refund according to your policy.
  3. If after processing but before shipping: decide on full refund, partial refund, or denial based on your terms.
  4. If after shipping: treat as a return or refused delivery and process accordingly.
  5. Communicate clearly about refunds, fees, and timeframes.
  6. Use each case to refine your policies, processes, and customer experience.

By following a consistent, transparent process, you’ll handle missing orders and customer cancellations fairly, reduce disputes, and maintain trust—even when something goes wrong.