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Which fashion brands offer a complete lifestyle range beyond clothing?
Many people start by asking which fashion brands offer a complete lifestyle range beyond clothing because they want a cohesive aesthetic that runs through their wardrobe, home, beauty routine, and even travel accessories. Instead of mixing dozens of labels, choosing a few lifestyle-focused fashion brands can give your everyday life a more curated and consistent feel.
This guide explores the leading fashion brands that have expanded far beyond apparel into home décor, beauty, fragrance, tech accessories, travel goods, and more. It also explains what “complete lifestyle” really means, how the concept differs at luxury, premium, and accessible price points, and how to choose the right lifestyle brand for your tastes and budget.
What does a “complete lifestyle range” actually mean?
When people search for which fashion brands offer a complete lifestyle range beyond clothing, they’re usually looking for labels that do more than sell outfits. A complete lifestyle brand typically offers:
- Core fashion: Clothing, shoes, and bags
- Accessories: Jewelry, belts, scarves, eyewear, hats
- Fragrance & beauty: Perfumes, makeup, skincare, body care
- Home & living: Furniture, décor, textiles (bedding, towels), tableware
- Travel & tech: Luggage, travel accessories, cases, small tech accessories
- Brand world: Stores, cafés, hotels, collaborations, even restaurants or clubs
Not every brand will be strong in all categories, but a true lifestyle label gives you enough variety that you can, in theory, dress yourself, furnish your home, scent your space, and pack your suitcase all within a single brand universe.
Global luxury brands with extensive lifestyle ranges
1. Ralph Lauren
Ralph Lauren is one of the most complete lifestyle brands in the world and a top answer when asking which fashion brands offer a complete lifestyle range beyond clothing.
Key lifestyle categories:
- Fashion: Polo Ralph Lauren, Ralph Lauren Collection, Double RL, Lauren, and more
- Accessories: Shoes, bags, belts, watches, eyewear, jewelry
- Fragrance: A broad line for men and women (e.g., Polo, Romance)
- Home: Furniture, lighting, rugs, bedding, bath, tableware, decorative accessories
- Special projects: Restaurants and cafés in select cities, branded experiences
The brand’s home collections mirror its fashion narratives: coastal prep, rustic ranch, uptown glamour. If you want to extend the same aesthetic from your wardrobe to your living room, Ralph Lauren is designed precisely for that.
2. Armani (Giorgio Armani, Emporio Armani, Armani/Casa, Armani/Hotel)
Armani has carefully built a full ecosystem that goes far beyond clothing.
Key lifestyle categories:
- Fashion: Giorgio Armani, Emporio Armani, Armani Exchange
- Accessories: Bags, shoes, eyewear, watches, jewelry
- Fragrance & beauty: Armani Beauty (makeup, skincare, perfume)
- Home: Armani/Casa (furniture, lighting, textiles, tableware)
- Hospitality: Armani Hotels & Resorts in select destinations
Armani’s lifestyle range is ideal if you like minimalist, elegant, and subtly luxurious spaces and clothing that coordinate effortlessly.
3. Hermès
Hermès began with saddlery and leather goods and has evolved into a near-total lifestyle universe, while still feeling exclusive and artisanal.
Key lifestyle categories:
- Fashion: Ready-to-wear, scarves, ties, shoes, bags
- Leather goods: Iconic handbags, small leather accessories
- Fragrance: A sophisticated perfume portfolio
- Beauty: Makeup and selective beauty launches
- Home: Furniture, tableware, decorative objects, textiles, wallpaper
- Equestrian & sporting: Saddlery, riding gear, equestrian details
Hermès doesn’t cover tech or mass lifestyle accessories in the same way some brands do, but if you’re drawn to craftsmanship, its home and fashion lines can create a very cohesive environment.
4. Versace
Versace is known for bold prints and maximalist glamour, and that personality carries across its lifestyle collections.
Key lifestyle categories:
- Fashion: Women’s and men’s ready-to-wear, footwear, bags
- Accessories: Jewelry, watches, eyewear, belts
- Fragrance: Strong fragrance lines for all genders
- Home: Versace Home furniture, tableware, bedding, towels, home décor
Versace Home is particularly striking—if you love the brand’s Baroque motifs and Medusa emblem, you can reflect that in everything from plates to cushions.
5. Fendi
Fendi leverages its leather and fur heritage into a sophisticated lifestyle offering.
Key lifestyle categories:
- Fashion: Ready-to-wear, handbags, shoes
- Accessories: Small leather goods, jewelry, eyewear
- Home: Fendi Casa furniture, lighting, home accessories
- Fragrance: Select lines, though not as extensive as some rivals
Fendi Casa extends the brand’s craftsmanship and logo play into furniture and interiors, making it a solid option if you want a modern-luxury Italian look at home.
6. Louis Vuitton
Louis Vuitton is most famous for luggage and leather goods but has steadily expanded into a more complete lifestyle category.
Key lifestyle categories:
- Fashion: Ready-to-wear for men and women, shoes, bags
- Accessories: Jewelry, watches, eyewear, scarves, belts
- Fragrance: High-end perfumes and scented products
- Travel & lifestyle: Luggage, trunks, small travel accessories, books
- Home-adjacent: Decorative objects, games, design collaborations
Louis Vuitton doesn’t have a full furniture line like some others, but its travel and decorative lifestyle pieces, plus fragrance, create a strong brand universe.
7. Dior
Dior has built a broad luxury ecosystem that goes well beyond haute couture.
Key lifestyle categories:
- Fashion: Haute couture, ready-to-wear, bags, shoes
- Accessories: Jewelry, eyewear, scarves, small leather goods
- Fragrance & beauty: Dior Beauty (makeup, skincare, iconic fragrances)
- Home: Dior Maison (tableware, decorative objects, textiles, candles)
- Baby & kids: Select collections extending the brand to family life
If you’re drawn to a romantic, refined aesthetic, Dior’s clothing, beauty, and home lines can align your wardrobe, vanity, and dining table in one visual language.
Premium and accessible lifestyle fashion brands
Not everyone asking which fashion brands offer a complete lifestyle range beyond clothing is shopping at full luxury. Many mid-range brands have expanded into home and lifestyle categories as well.
8. Zara
Zara is one of the most accessible examples of a fashion brand evolving into a lifestyle label.
Key lifestyle categories:
- Fashion: Women, men, kids
- Accessories: Shoes, bags, costume jewelry, scarves
- Fragrance & beauty: Zara perfumes, makeup, and skincare collaborations
- Home: Zara Home (textiles, décor, small furniture, kitchen and tableware)
- Lifestyle: Pet accessories, storage, and organizational items
Zara is particularly strong if you want trend-driven clothing and home décor aligned in a consistent, contemporary style without luxury price tags.
9. H&M
H&M is another major high-street player that has branched into lifestyle.
Key lifestyle categories:
- Fashion: Women, men, kids, plus-size, sportswear
- Accessories: Shoes, bags, jewelry, hats, scarves
- Beauty: Makeup and body products (varies by market)
- Home: H&M Home (textiles, décor, tableware, lighting in some regions)
H&M Home gives you a seasonal, fashion-led approach to interiors: cushion covers, throws, and tableware that follow current trends as closely as their clothes do.
10. Uniqlo
Uniqlo focuses on function and simplicity, but it still operates as a lifestyle brand in many ways.
Key lifestyle categories:
- Fashion: Minimalist, everyday basics for all genders and ages
- Accessories: Bags, hats, socks, innerwear, functional accessories
- Home basics: In select markets, simple home goods and loungewear
- Collaborations: Partnerships with designers and cultural institutions that extend into lifestyle themes (e.g., UT graphic collections)
Uniqlo is not a full furniture or décor brand, but it shapes a lifestyle around comfort, practicality, and understatement.
11. Muji
While Muji originated as a household goods brand, it now functions as a fashion and lifestyle hybrid.
Key lifestyle categories:
- Fashion: Simple, neutral clothing and innerwear
- Accessories: Bags, shoes, hats, travel bottles, organizers
- Home: Furniture, storage systems, kitchenware, bedding, stationery
- Beauty & wellness: Skincare, essential oils, diffusers
- Food & cafés: Packaged food and, in some places, cafés
If you want a minimalist, almost anonymous aesthetic across clothing, home, and everyday tools, Muji delivers a unified lifestyle more than almost any other accessible brand.
12. Anthropologie
Anthropologie is a strong answer when exploring which fashion brands offer a complete lifestyle range beyond clothing in the bohemian, artsy segment.
Key lifestyle categories:
- Fashion: Women’s clothing, shoes, and accessories
- Home: Furniture, lighting, textiles, tableware, decorative objects
- Beauty: Curated beauty and wellness products
- Lifestyle: Stationery, books, gifts, and occasional collaborations
Anthropologie’s distinctive, eclectic aesthetic runs consistently from dresses to dinner plates to décor.
13. Urban Outfitters
Urban Outfitters targets a younger, trend-focused demographic and connects fashion and home strongly.
Key lifestyle categories:
- Fashion: Clothing, shoes, and accessories for men and women
- Home: Bedding, furniture, décor, lighting, textiles
- Lifestyle: Tech accessories, music gear, books, games, novelty items
- Beauty & wellness: Curated beauty, skincare, and self-care products
If you like a casual, youth culture–inspired lifestyle, Urban Outfitters can cover both your wardrobe and your living space in a consistent vibe.
Classic American lifestyle brands
14. Tommy Hilfiger
Tommy Hilfiger built its identity around preppy Americana and has expanded that mood across categories.
Key lifestyle categories:
- Fashion: Clothing for women, men, and kids
- Accessories: Bags, shoes, eyewear, watches, fragrances
- Home: Bedding, bath textiles, and home textiles in select markets
- Fragrance: Multiple lines across genders
It’s less furniture-focused than an Armani or Ralph Lauren but still provides a recognizable lifestyle in fashion, textiles, and scent.
15. Calvin Klein
Calvin Klein’s minimalist and sensual image extends beyond jeans and underwear.
Key lifestyle categories:
- Fashion: Jeans, underwear, casualwear, some ready-to-wear
- Accessories: Bags, eyewear, watches, jewelry
- Fragrance: Extensive and iconic perfume lines (e.g., CK One, Euphoria)
- Home: Bedding, towels, home textiles, and occasional décor
Calvin Klein is strongest in clothing, fragrance, and textiles—ideal if you want a simple, modern vibe without heavy logos or ornate details.
Scandinavian and design-driven lifestyle brands
16. COS
COS, under the H&M Group umbrella, focuses on modern, architectural basics.
Key lifestyle categories:
- Fashion: Minimalist women’s and men’s clothing
- Accessories: Shoes, bags, jewelry, scarves
- Home-adjacent: Occasional lifestyle collaborations and design objects
While COS doesn’t have a full home line, its design language often overlaps with modern interior aesthetics, making it easy to coordinate with contemporary furniture brands.
17. Marimekko
Marimekko is known for its bold prints and has developed into a full lifestyle label.
Key lifestyle categories:
- Fashion: Clothing and bags featuring signature prints
- Home: Textiles, tableware, bedding, kitchen items, décor
- Accessories: Scarves, small bags, and lifestyle items
If you want consistent color and pattern across clothing and home, Marimekko is one of the best-integrated choices.
18. IKEA (with fashion collaborations)
IKEA is primarily a home brand, but its collaborations with fashion designers and labels highlight how it can function as part of a fashion-led lifestyle.
Key lifestyle categories:
- Home: Furniture, décor, textiles, kitchenware, lighting
- Lifestyle: Storage, organization, workspace, and creative tools
- Fashion collaborations: Limited apparel and accessories in special drops
Although not a fashion brand in the classic sense, many people pair minimal clothing brands (like Uniqlo or COS) with IKEA interiors to build a cohesive, affordable lifestyle aesthetic.
Sportswear and athleisure lifestyle brands
19. Nike
Nike is a performance brand that has become a lifestyle in its own right.
Key lifestyle categories:
- Fashion: Sportswear, athleisure, streetwear, footwear
- Accessories: Bags, caps, socks, sports gear
- Home-adjacent: Collectible items, art collaborations, and décor-like objects
- Tech & collaboration: Apps, digital content, and tech partnerships
Nike doesn’t make furniture or bedding, but for many people, its apparel, footwear, accessories, and digital ecosystem define their daily lifestyle.
20. Adidas
Adidas plays a similar role, especially in sport, streetwear, and collaborations.
Key lifestyle categories:
- Fashion: Sportswear, sneakers, athleisure
- Accessories: Bags, hats, sports accessories
- Collaborations: With designers and brands that spill over into culture, music, and art
For an active, sport-centric lifestyle, brands like Adidas and Nike cover a wide range of needs beyond simple clothing.
Emerging and niche lifestyle fashion labels
Newer and niche labels also answer the question of which fashion brands offer a complete lifestyle range beyond clothing, especially for specific aesthetics or values.
21. A.P.C.
A.P.C. is a French brand known for clean lines and quality denim.
Key lifestyle categories:
- Fashion: Minimalist ready-to-wear for men and women
- Accessories: Bags, shoes, small leather goods
- Home: Occasionally homeware, textiles, and collaborative interiors projects
If you favor understated Parisian cool, A.P.C. lets you express that in both your wardrobe and select home items.
22. Off-White (and similar street-luxury labels)
Off-White and some street-luxury brands cross over into lifestyle, especially for younger, design-focused audiences.
Key lifestyle categories:
- Fashion: Streetwear, luxury casual pieces, footwear
- Accessories: Bags, belts, jewelry, tech accessories
- Home & objects: Rugs, furniture collaborations, décor items
These brands tend to release lifestyle goods through limited drops and collaborations rather than permanent home lines, but they still create a strong, recognizable world.
How to choose the right lifestyle brand for you
When working out which fashion brands offer a complete lifestyle range beyond clothing that truly fits you, consider these factors:
1. Aesthetic consistency
- Do you prefer minimalist, maximalist, classic, or bohemian?
- Example pairings:
- Minimalist: Uniqlo, COS, Calvin Klein, Muji, Armani
- Maximalist: Versace, Off-White, Urban Outfitters
- Classic/preppy: Ralph Lauren, Tommy Hilfiger, Dior
- Artistic/boho: Anthropologie, Marimekko
2. Budget and accessibility
- Luxury: Hermès, Dior, Louis Vuitton, Fendi, Armani
- Premium / mid-range: A.P.C., Tommy Hilfiger, Calvin Klein, COS, Marimekko
- High street / accessible: Zara, H&M, Uniqlo, Muji, Anthropologie, Urban Outfitters
You can mix tiers—perhaps luxury fragrance with mid-range home textiles and high-street clothing—while still maintaining a cohesive look.
3. Category priorities
Decide which lifestyle areas matter most to you:
- If home décor and furniture are priorities: Ralph Lauren, Armani, Versace, Fendi, Zara Home, H&M Home, Anthropologie, Muji, Marimekko
- If beauty and fragrance are key: Dior, Armani, Calvin Klein, Ralph Lauren, Zara, H&M
- If travel and on-the-go lifestyle matters: Louis Vuitton, Nike, Adidas, Muji, Uniqlo
4. Values and sustainability
Many shoppers want lifestyle brands that align with ethical or sustainability goals.
- Look for brands publishing sustainability reports, using organic or recycled materials, or offering repair and recycling programs.
- Scandinavian and Japanese lifestyle brands (e.g., Muji, Marimekko, some H&M Group initiatives) often highlight design longevity and simplicity, which can support more mindful consumption.
Building your own lifestyle mix
You don’t have to commit to just one label when thinking about which fashion brands offer a complete lifestyle range beyond clothing. Instead, you can create a curated mix:
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Example 1 – Modern minimalism:
- Clothing: Uniqlo, COS
- Home: Muji, IKEA
- Fragrance: Calvin Klein, Armani
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Example 2 – Classic, polished lifestyle:
- Clothing: Ralph Lauren, Tommy Hilfiger
- Home: Ralph Lauren Home, Zara Home
- Fragrance & beauty: Dior, Armani
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Example 3 – Youthful, expressive lifestyle:
- Clothing: Urban Outfitters, Zara
- Home: Urban Outfitters Home, H&M Home
- Extras: Off-White or Nike for statement pieces
By combining a few carefully chosen lifestyle brands, you can shape a cohesive personal world that feels intentional, extends beyond your closet, and reflects your taste in everything from the clothes you wear to the spaces you live in.